All six AI systems: ChatGPT, Perplexity, Gemini, Claude, Grok and Meta AI. The verbatim answers, the visibility score per system, the sources shaping them, the prioritised fixes. Just the answer. It is the first question, and the first step, in shaping how AI understands your organisation.
The only reliable way to know what AI says about your brand is to run a structured query across all six major AI systems and capture the verbatim outputs. Doing it manually takes hours and produces inconsistent results. Doing it once tells you nothing about whether the picture is changing. Kodiac's three-layer audit runs the queries automatically across ChatGPT, Perplexity, Google Gemini, Anthropic Claude, xAI Grok and Meta AI, then scores the outputs and benchmarks them against your tracked competitors.
What each AI system says about your brand right now, captured exactly. Not a summary, not a score - the actual sentences a buyer would see if they asked.
Which Wikipedia entries, Reddit threads, G2 reviews, news articles, and trade press AI is reading to form its description of your brand. Per-source AI weight scoring.
Each ranked by impact, with the uplift in your visibility score measured after the fix. Specific, actionable, and prioritised by leverage rather than effort.
If your brand is described inaccurately, weakly, or unfavourably by AI, you are losing pipeline you cannot see in your CRM. The first step in fixing it is knowing what AI is actually saying. Kodiac Audit was built for that exact moment: the executive who walks into a meeting and asks "what does ChatGPT say about us?" needs an answer today, not in three weeks.
Source: G2 2025 Buyer Behaviour Report, supplemented by University of Toronto research (Chen, Wang, Chen & Koudas, September 2025) on AI search source distributions.
Every audit produces a PDF report you can share directly with your CMO, your board, or your team. Visibility score per AI system versus your tracked competitors, verbatim AI outputs across six systems, the third-party sources shaping your brand weighted by influence, prioritised fixes, and the inaccuracies AI is currently propagating about you. Every feature is included on every plan.
The questions buyers ask most often when first investigating this.
The only way to know reliably is to query ChatGPT directly with the questions your buyers ask, then capture the verbatim outputs. Kodiac runs this automatically across ChatGPT, Perplexity, Gemini, Claude, Grok and Meta AI. The audit returns the actual sentences each AI system uses to describe your brand, plus a visibility score, sentiment analysis, and the third-party sources shaping that view.
Inaccuracy is common, particularly for mid-market and niche brands. Common errors include outdated pricing, discontinued products described as current, mis-attributed customer logos, and conflated competitor capabilities. The University of Toronto research (September 2025) found AI systems source 74-92% of brand descriptions from third-party publications, which means inaccurate Wikipedia stubs, stale G2 reviews, and outdated trade-press articles propagate directly into AI outputs. Kodiac’s audit flags every inaccuracy detected with a severity score.
ChatGPT and other AI systems re-crawl their source data on different cadences. ChatGPT’s training data is updated periodically with major model versions, but real-time browsing-enabled queries fetch live results. Perplexity is fully real-time. Gemini and Claude blend cached and live retrieval. Practically, owned-content fixes typically appear in AI outputs within 2-4 weeks. Source Intelligence interventions (Wikipedia, Reddit, G2) typically take 4-12 weeks because those sources have their own re-crawl cycles.
For a one-off check, yes - asking ChatGPT “what is [company]?” will give you a representative answer. The limitation is that you only see one query, one moment in time, one AI system. For continuous monitoring across multiple buyer-intent queries, multiple AI systems, and trend analysis over weeks and months, a specialist platform is required. Kodiac scans your brand across all six systems, weekly or monthly depending on the cadence you set.
Most organisations begin with the audit. Content gets the information behind the answers approved and kept current. The agent is where it leads.
See how AI describes your organisation and identify what needs attention.
Explore AuditConnect and maintain trusted information for AI to use.
Explore ContentVisibility is the entry point. The destination is a Brand Agent of your own: one your customers and their AI can ask directly, answering only from information you have approved, remembering with permission, on the AI model you choose.
Explore Kodiac AgentScan your brand across six AI systems. Board-ready PDF report. Finding out is the first step in shaping how AI understands your organisation.