Sixty seconds. All five AI systems - ChatGPT, Perplexity, Gemini, Claude, Copilot. The verbatim answers, the visibility score, the top sources, the top fixes. No credit card. No commitment. Just the answer.
The only reliable way to know what AI says about your brand is to run a structured query across all five major AI systems and capture the verbatim outputs. Doing it manually takes hours and produces inconsistent results. Doing it once tells you nothing about whether the picture is changing. Kodiac's free three-layer audit runs the queries automatically across ChatGPT, Perplexity, Google Gemini, Anthropic Claude, and Microsoft Copilot, then scores the outputs against industry benchmarks.
What each AI system says about your brand right now, captured exactly. Not a summary, not a score - the actual sentences a buyer would see if they asked.
Which Wikipedia entries, Reddit threads, G2 reviews, news articles, and trade press AI is reading to form its description of your brand. Per-source AI weight scoring 0-10.
Each ranked by predicted points uplift in your overall visibility score. Specific, actionable, and prioritised by leverage rather than effort.
If your brand is described inaccurately, weakly, or unfavourably by AI, you are losing pipeline you cannot see in your CRM. The first step in fixing it is knowing what AI is actually saying. The free three-layer audit was built for that exact moment - the executive who walks into a meeting and asks "what does ChatGPT say about us?" needs an answer in 60 seconds, not in three weeks.
Source: G2 2025 Buyer Behaviour Report, supplemented by University of Toronto research (Chen, Wang, Chen & Koudas, September 2025) on AI search source distributions.
The free audit produces a PDF report you can share directly with your CMO, your board, or your team. Visibility score versus industry average, verbatim AI outputs across five systems, top 10 third-party sources shaping your brand, top three priority fixes, and the inaccuracies AI is currently propagating about you.
The questions buyers ask most often when first investigating this.
The only way to know reliably is to query ChatGPT directly with the questions your buyers ask, then capture the verbatim outputs. Kodiac’s free three-layer audit does this automatically across ChatGPT, Perplexity, Gemini, Claude, and Copilot - sixty seconds, no credit card. The audit returns the actual sentences each AI system uses to describe your brand, plus a visibility score, sentiment analysis, and the third-party sources shaping that view.
Yes. Kodiac’s free three-layer audit at audit-free.kodiac.ai is a one-time snapshot across all five major AI systems with no credit card required. The audit covers Layer 1 (output - what AI says), Layer 2 (input - what AI sees on your owned site), and Layer 3 (ecosystem - what AI reads from third-party sources). HubSpot also offers a free single-layer AEO Grader covering ChatGPT, Perplexity, and Gemini.
Inaccuracy is common, particularly for mid-market and niche brands. Common errors include outdated pricing, discontinued products described as current, mis-attributed customer logos, and conflated competitor capabilities. The University of Toronto research (September 2025) found AI systems source 74-92% of brand descriptions from third-party publications, which means inaccurate Wikipedia stubs, stale G2 reviews, and outdated trade-press articles propagate directly into AI outputs. Kodiac’s audit flags every inaccuracy detected with a severity score.
ChatGPT and other AI systems re-crawl their source data on different cadences. ChatGPT’s training data is updated periodically with major model versions, but real-time browsing-enabled queries fetch live results. Perplexity is fully real-time. Gemini and Claude blend cached and live retrieval. Practically, owned-content fixes typically appear in AI outputs within 2-4 weeks. Source Intelligence interventions (Wikipedia, Reddit, G2) typically take 4-12 weeks because those sources have their own re-crawl cycles.
For a one-off check, yes - asking ChatGPT “what is [company]?” will give you a representative answer. The limitation is that you only see one query, one moment in time, one AI system. For continuous monitoring across multiple buyer-intent queries, multiple AI systems, and trend analysis over weeks and months, a specialist platform is required. The free Kodiac audit gives you a 60-second snapshot across all five systems; the paid plan provides continuous monitoring.
Run a free three-layer audit. All five AI systems. No credit card. Board-ready PDF report.