Frequently asked questions

A new category raises questions. Here are the answers.

What a Brand Agent is, how Kodiac fits your existing systems, why approved information matters, and where to start.

01 Understanding Kodiac

What is this, exactly?

What is Kodiac?

Kodiac gives your organisation its own Brand Agent: one that customers' AI assistants and agents can ask directly. It answers only from information you have approved, kept current from the systems you already run, remembers with permission, and runs on the AI model you choose. Kodiac Audit shows what AI says about you today, and Kodiac Content keeps the information behind the answers right. Use them on their own or together, without replacing your existing technology stack.

Is a Brand Agent a chatbot on our website?

No. Your customers keep using the AI assistants they already use, such as ChatGPT, Claude or Gemini. When those assistants need accurate information about you, they ask your Brand Agent behind the scenes, and pass the answer on to the customer. See how Kodiac Agent works →

Isn't this just AI visibility monitoring?

No. AI visibility is one part of Kodiac. Kodiac Audit shows what AI says about you and where it gets things wrong. Kodiac Content connects and governs the information behind the answers, and Kodiac Agent lets customer AI ask you directly. Together they give you control, not just a report.

Do we have to replace our CMS or existing systems?

No. Kodiac connects the systems you already run, such as your CMS, PIM, CRM, DAM, knowledge bases and documents, through one governed layer. There is no replatforming and no migration. Your teams keep working where they work today.

Why does structure matter if modern AI reads unstructured text so well?

AI does read it well. Structure is not for AI's benefit, it is for yours. It is how an enterprise controls what AI relies on: one consistent answer to the same question, explicit meaning instead of inference, relationships defined the way you intend, every claim traceable to a versioned, approved record, and regulated content kept inside the boundaries you set.

What happens to our website?

It stays, and your CMS stays the source for it. Kodiac connects the information behind your pages, improves it for AI, and publishes the approved version to AI surfaces and your Brand Agent. Kodiac never writes back to your CMS.

What is the Agentic Web?

The Agentic Web is the next stage of the web, where AI assistants and agents find information, compare options and act on people's behalf. Instead of visiting websites, customers increasingly ask AI, and AI increasingly asks organisations. Kodiac gives your organisation its place in it.

02 Getting started

Understand. Improve. Participate.

How do the products fit together?

Understand: Kodiac Audit shows how AI describes your organisation, compared with competitors, with prioritised fixes. Improve: Kodiac Content connects the information you already have through one governed layer, helps teams create and approve content, and publishes it for AI. Participate: Kodiac Agent gives customer AI your own Brand Agent to ask, answering only from approved information. Kodiac Workspace brings it all together for every team. Use one, or all of them, in whatever order suits you.

What is a Brand Agent?

A Brand Agent answers questions about your organisation directly to AI assistants, customer agents and enterprise agents, using your approved knowledge. Instead of AI assembling an interpretation from whatever it can find, it asks you, and every answer is accurate, current and traceable to an approved record. See Kodiac Agent →

Do we need Kodiac Content to use a Brand Agent?

No. Your Brand Agent can connect directly to systems that already hold reliable information. Add Kodiac Content when you want to fill gaps, bring more sources together or manage approvals across teams.

What does Kodiac remember, and who owns it?

Your Brand Agent keeps track of open enquiries, so a customer's AI can pick up where it left off. Useful lessons become shared knowledge once your team approves them. That knowledge stays with your organisation, even if you change the AI model behind your agent.

What is MCP?

The Model Context Protocol (MCP) is an open standard that lets AI systems connect to external tools and data. Kodiac Agent uses MCP alongside conventional APIs, so AI assistants and agents can find and query your Brand Agent directly, rather than relying on out-of-date or second-hand information.

Where do we start?

Wherever helps most. Many organisations start with Kodiac Audit, which checks how six major AI assistants describe you and crawls your site, so you can see which sources shape AI's view and what to fix first. Others start with a Brand Agent connected to systems that already hold reliable information, or with Kodiac Content to bring their information together. Every plan includes every product.

03 Practical questions

Pricing, coverage and procurement.

How much does Kodiac cost?

Every plan includes every product: Agent, Content, Audit and Workspace. Plans differ in monthly allowance of Kodiac Tokens, scan cadence, support and term. Plans start at £299 a month, with Enterprise from £10,999 a month. Core and Plus can be billed monthly or annually; Pro, Ultra and Enterprise are 12-month plans. See full pricing →

Which AI assistants does Kodiac cover?

Six today: ChatGPT (OpenAI), Google Gemini, Anthropic Claude, Perplexity, xAI Grok and Meta AI. Each is checked through the consumer version a real customer would use, and each describes your organisation differently, which is why governing the information behind the answers matters.

How quickly will we see change in how AI describes us?

It depends on the step. AI assistants usually pick up improvements to your own information over a few weeks, on their own crawl and refresh cycles; changes to third-party sources take longer. Once a Brand Agent is live, AI assistants and agents that ask it get current, approved answers immediately.

How does Kodiac handle security and enterprise procurement?

Enterprise SSO (SAML 2.0 and OIDC), MFA with passkeys, a workspace audit log, IP allowlisting, encrypted credential storage and data hosted in London. Kodiac is built to pass enterprise procurement, not avoid it. See the IT page →

Can agencies use Kodiac for client work?

Yes. Kodiac includes a multi-brand workspace with portfolio dashboards, white-label configuration and prospect audits. Agencies use it to deliver AI visibility, buying-journey, Brand Agent and governed-content services across their clients. See the Agencies page →

Still have questions?

Talk to us, or sign up for a month and start with what matters most to you.