Continuous AI mention monitoring

Track AI brand mentions across every system that matters.

Monitoring of how AI describes your brand across ChatGPT, Perplexity, Gemini, Claude, Grok and Meta AI, weekly or monthly, on the cadence you set. Recommendation rate. Share of voice. Sentiment. Inaccuracy alerts. Source attribution. Designed for marketing leaders who need a defensible measurement layer for AI visibility. Tracking is the first step of the Kodiac journey, not the last.

Query explorer: every prompt, its answer, score and citations by AI system / Kodiac Audit
AuditQuery explorer: every prompt, answer, score and citation by AI system.
The direct answer

How tracking AI brand mentions actually works.

Tracking AI brand mentions requires running a structured set of buyer-intent queries against every AI system on a regular cadence, capturing the verbatim outputs, classifying each mention by sentiment and accuracy, and identifying which third-party sources AI is citing. Doing it manually is impossible at scale. A specialist platform is required because each AI system has different APIs, different update cadences, different source preferences, and different output formats.

Six AI systems, one dashboard

ChatGPT, Perplexity, Gemini, Claude, Grok and Meta AI are tracked from one operational view. Single-engine monitoring is insufficient because AI search has fragmented permanently and each system favours different sources.

Scheduled refresh, rolling trends

Buyer-intent queries refresh on the cadence you set for each brand, weekly or monthly. Trend lines roll up to weekly, monthly and quarterly views for board-level reporting. Alerts for sudden score drops, new inaccuracies and widening competitor gaps fire as soon as a scan detects them, gated by each score's noise band so only material change gets through.

Source attribution

For every AI mention captured, Kodiac tracks which third-party sources AI cited (Reddit, Wikipedia, G2, news, Hacker News) with per-source AI weight scoring. The ecosystem layer is where 74-92% of AI brand description comes from, per University of Toronto research.

Inaccuracy detection

Every output is automatically classified for factual accuracy against your authoritative source data. Inaccuracies are flagged with severity scores and traced back to the specific third-party source propagating the error - so the fix is targeted rather than guessed.

What gets tracked

Seven core metrics that matter for board reporting.

Recommendation rate. How often AI recommends your brand, measured separately on buyer-intent queries and across every query, judged by a classifier rather than by your name appearing in the text.
Share of voice. How often your brand appears in AI answers versus named competitors across the same queries, per AI system.
Recommendation position. Where your brand sits in ranked answers ("best X for Y"), with first position weighted higher than third.
Sentiment. Positive, neutral, mixed or negative framing applied to brand mentions, with a rationale, tracked per system and per query category.
Claim accuracy. Every claim AI makes checked against your source of truth, with critical, moderate and minor inaccuracies flagged and tracked to resolution.
Unprompted visibility. Whether AI surfaces your brand on buyer questions that never name you, measured separately from branded queries.
Source pull. Which third-party domains AI cites when answering brand-relevant prompts, weighted by how much each system relies on them. Critical because 74-92% of brand mentions originate from third-party pages, not the brand's own domain.
Scan cadence

Weekly or monthly scans.

Every plan scans your brand across all six AI systems and crawls your site, with every feature included: inaccuracy alerts, competitive benchmarking, source attribution. Choose a weekly or monthly cadence for each brand. Plans differ only in monthly allowance of Kodiac Tokens, scan cadence and support.

FAQ

Frequently asked.

The questions buyers ask most often when first investigating this.

How do I track AI brand mentions?

Tracking AI brand mentions requires a specialist platform that runs buyer-intent queries against every major AI system on a regular cadence, captures the verbatim outputs, and classifies each mention by sentiment, accuracy, and source attribution. Manual tracking is impossible at scale because each AI system updates on a different cadence and uses different APIs. Kodiac runs scheduled monitoring across ChatGPT, Perplexity, Gemini, Claude, Grok and Meta AI from a single dashboard, weekly or monthly, on the cadence you set.

What is the best AI brand monitoring tool in 2026?

The right tool depends on what you need to do. For board-level snapshot reporting, the HubSpot AEO Grader is free but covers only three AI systems and one layer. For specialist AEO measurement at the enterprise tier, Profound and Athena HQ are strong analytics-first products. For full three-layer coverage (output, owned site, third-party ecosystem) plus the Source Intelligence and Brand Agent layers, Kodiac is purpose-built. The right answer is whichever fits your operating model. Sign up for a month with Kodiac to see your starting position before committing to any platform.

How often should I check AI brand mentions?

For brands with active AI visibility programmes, a weekly scan is the operational baseline because AI outputs vary run-to-run. Monthly board-level reports are the standard cadence for executive accountability. Alerts should fire on critical events: sudden visibility score drops, new inaccuracies appearing, or competitor displacement on high-priority queries.

Which AI systems should I monitor?

All six major AI systems: ChatGPT (OpenAI), Perplexity, Google Gemini, Anthropic Claude, xAI Grok and Meta AI. Single-engine monitoring is insufficient. Each system has different source preferences. Perplexity over-indexes on Reddit. ChatGPT favours Wikipedia and structured publications. Claude prefers authoritative English-language earned media. A monitoring strategy that only covers ChatGPT misses roughly a third or more of buyer interactions.

Can I track competitors’ AI mentions too?

Yes. Competitive benchmarking is included in every plan. Tracked competitors draw on your monthly allowance of Kodiac Tokens. Competitors are tracked across the same buyer-intent queries you run for your own brand. The competitive view shows where competitors win on share of voice, recommendation rate and recommendation position, plus the AEO gap finder, which scores the buyer questions where competitors appear and you do not.

Where it leads

Be Seen. Be Understood. Be Asked.

Most organisations begin with the audit. Content gets the information behind the answers approved and kept current. The agent is where it leads.

Be Seen / Kodiac Audit

See how AI describes your organisation and identify what needs attention.

Explore Audit

Be Understood / Kodiac Content

Connect and maintain trusted information for AI to use.

Explore Content

Be Asked / Kodiac Agent

Give customers and their AI someone to ask.

Explore Agent

Visibility is the entry point. The destination is a Brand Agent of your own: one your customers and their AI can ask directly, answering only from information you have approved, remembering with permission, on the AI model you choose.

Explore Kodiac Agent
Start tracking

See your starting position today.

Tracking is where control begins. Scan your brand across six AI systems. Set a weekly or monthly cadence for each brand.